General

Remember the time when there used to be a huge ad on the last page of your favorite magazine? Or, the billboard you used to pass by every day? Most of us have been there; we’ve seen traditional marketing in action. However, as digital technology grew, marketing tactics had to evolve. After all, most of your consumers are submerged in their gadgets, whether they are on the road or hanging out at home. There came the concept of digital marketing.